Hutch Digital Media, inspired by Rabbits, is a digital company based in the heart of London. Our brand itself is born out of the idea to have a prominent place we call it by name “Hutch” as we symbolize ourselves with rabbits. That is where all our creative minds come together, express themselves, and work with the best clients across the world. Our Hutch is the place where ideas are conveyed in a compelling visual language, artful messag-ing, and meaningful illustrations, which ultimately create fresh and unique solutions for brand building and business expansions.
WHAT IS A BRAND?
A company or an individual cannot understand branding without fully understanding the term brand. A brand is a mixture of distinctive features that distinguish one company from the rest. A name, tagline, logo, symbol and brand voice are some of the significant components of a brand. The brand is also about customer experience when they interact with a particular business.
Brand awareness refers to the level of familiarity between your brand and the audience. Brand awareness is imperative as the audience will only buy from you if they know you.
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BRAND EXTENSION:
The art of leveraging brand awareness and equity to increase revenue streams and diversify your products/services is known as brand extension.
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BRAND IDENTITY:
Brand Identity is the personality of your business. The way your consumers or viewers talk about your product/service in your absence is called brand identity. It typically consists of your values, your customer service, and how people embrace your product/service.
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BRAND MANAGEMENT:
Creating a brand is only the half job done, maintaining it matters the most. The mixture of managing tangible elements like styling, packaging, and color palette and intangible elements (consumers’ perception) is called brand management.
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BRAND RECOGNITION:
Reaching the level where your target audience can recognise your brand without seeing your business name is called brand recognition. Be it through your logo, tagline, packaging, or advertising, getting your brand recognized is crucial and quite beneficial.
WHY IS BRANDING IMPORTANT?
You may have already developed an understanding of why it is essential; but if you haven’t, here are a few reasons why you need to invest in branding:
WHAT IS BRANDING?
Branding is all about researching, developing, and applying distinctive features that distinguish your brand from the competition. Branding enables consumers to associate your brand with your products or services. Branding is an iterative process that demands you to develop a special relationship with the customers and your business.
BRANDING TERMS
There are some branding related buzzwords that you often hear. Understanding these terms correctly will help you evaluate your branding, and it will also highlight the significance of branding generally.
WHY HUTCH DIGITAL MEDIA?
Hutch Digital Media is all about brand building and storytelling. A Company that has born out of the idea of a brand-building knows its significance as well. From brand strategy to brand identity design, our long ear rabbits thrive on incorporating an approach and ideas to the business who need the branding to start their business or the ones that want to rebrand and rejuvenate themselves. Our main objective is to ensure that a business’ visual identity is simultaneous to its commercial goals and targeted audience. Some main benefits of working with us are:
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We help you determine your target audience as it helps your brand resonate with your target audience.
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We help you establish a mission statement which clearly communicates the purpose of your business.
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We create your visual assets with the utmost creativity and uniqueness. When most people are doing the same thing, you have to do it differently, and that’s what we stand for when we call ourselves brand builders and storytellers.
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We help you find your brand voice. Be it your brand story or social media posts; we ensure that your tone is consistent so your audience can get familiar with your brand.
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We are bold and expressive in whatever we do.
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We try to build brands via compelling visuals and minimalistic designs.
HOW WE DO IT?
We do follow a uniform protocol in how we do the things. As far as branding is concerned, we have divided the process into different phases.
MEETING/ONBOARDING
Once speaking with our team and determining that Hutch Digital Media is right for your business; we will schedule a meeting to lay out the plans. Our Senior Branding Executive will be your main point of contact. During the meeting, we will have a close look at your business to see if the branding needs to be done from scratch or what elements can be tweaked to give the brand a new identity. In this meeting, we usually let the client dictate the terms and we listen to them carefully. We narrow down the points and then present the client with a drafted strategy of what we can do for their branding.
After the meeting phase, the team will start doing the research and analytics. Our research and analytics are prImarily focused on the following aspects:
Research and analytics provide us with ample information on how to move on and plan a brand strategy. Brand Strategy is the most critical phase as the success of branding largely hinges on how effective your strategy is. Brand Strategy involves a lot of small stages, and therefore, we have jotted down the procedure into small parts.
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POSITIONING:
It is the process of positioning your brand in the mind of your customers. We will narrow down and aim to own a marketing niche for your brand’s product/service by strategizing accordingly. We will take into account important things like pricing, promotions, distribution and packaging while doing the brand positioning.
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PORTFOLIO STRATEGY:
Brand Portfolio Strategy is quite challenging, but you cannot progress without it. Hutch Digital Media, with all its experience and a proven team will ensure that your brand’s portfolio strategy is well defined. We are confident that we are equipped to create a portfolio strategy that is capable of delivering synergy, leverage, clarity, relevance, and energy.
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VISION MISSION AND VALUES:
While we understand that most businesses have a clear vision, mission, and values, we need to analyze it from a branding perspective. We may change/modify or write a vision, mission and values which fit the purpose.
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NAMING:
We will brainstorm and come up with a name that resonates the fundamental values you stand for, and it also tells the story of your brand and yourself. Many businesses prefer to keep their existing name or want to choose it by themselves, and we completely understand that. We will brainstorm and come up with a name that resonates the fundamental values you stand for, and it also tells the story of your brand and yourself. Many businesses prefer to keep their existing name or want to choose it by themselves, and we completely understand that.
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TAGLINE DEVELOPMENT:
Taglines are the unsung heroes of the branding world. A crisp, memorable tagline that engraves in consumers’ heart is the part of our strategy process.
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LAUNCH STRATEGY:
Based on our research, we will figure out how and when should we launch the brand that makes a powerful first impression. Launch strategy includes essential aspects like introduction message, launching circumstances, objectives, budget, brand’s character, tactics, and timeline. We will take care of all these things.
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DESIGN PHASE:
Strategizing adequately allows us to lay a strong foundation for your brand. At that point, we have digested every little detail about your business and now is the time to put that information into creativity. Designing phase is all about creating the brand’s visual assets. Many things can be deemed as branding, but it all depends on what the brand is looking for. Some must-haves in branding are corporate brand identity design, color palettes, logo designing, and visiting cards; but other components are equally important as well. Our designers work closely with strategist and technologists to ensure we produce lively and target-oriented work within the given timeframe.
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CORPORATE BRAND IDENTITY DESIGN:
Many top businesses limit corporate brand identity to color palette or a logo, but as a matter of fact, it is much more. Logo designing should be handled as a single most influential component of branding, but that shouldn’t undermine the other ingredients. You need to create a comprehensive visual language that can be applied to everything from your website to your packaging. The main components of Corporate Brand Identity Design include illustration, iconography, typography and design system etc.
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COLOUR PALETTES THEME.
Why we take color palette very seriously is down to the fact that our designers understand color psychology. Humans have a universal, bodily response to the color stimulus, and they are a secret weapon in creating a proper brand identity. Color Palette designing isn’t just about choosing a color that is pleasing to the eye. We choose our color palettes theme based on appropriateness, targeted audience, consistency, meaningfulness, and clarity of the message.
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LOGO DESIGNING:
We know that high-quality services/products, positive referrals, and marketing are essential tools, but a company’ logo is the first impression of your brand that distinguishes you from this all-competitive market. The logo is basically the simplest form of your brand identity, which reveals who you are, what you sell, and what benefits are you offering. Hutch Digital Media’ designing team has this obsession of following a certain protocol even when half of it has already been done. Our logo designing process includes:
Re-evaluate the brand from their own perspective. Research the industry again from their own perspective while keeping a close eye on the research reports provided by the research team.
Narrow down the places where the logo will be placed to have an idea of how it would look at certain important places. A few examples of logo placements that we keep in mind are website icons, signs and banners, product packaging, advertisements, business cards, letterheads, invoices, social media profile banners and also on the items like pens, t-shirts, mugs etc.
Sketch a variety of logo concepts as no exceptional logo design comes out in first go. It is all about trying until you get it right and therefore, we sketch plenty of ideas before start zeroing in on our final design.
Once the sketches are made, we take our five best sketches and recreate them in our design software. Sketching is rough and limits your choices, but the software allows us to experiment with logo colors and as well as overall typography.
Our designers never shy from redefining a logo design as they believe that revisions are part of logo designing. Our redefining starts with experts’ feedback as fresh eyes can point out the areas that need to be rectified.
Delivery is the last stage of our logo designing. Once the client finalizes the logo design, we provide them with high-resolution raster files for web, including PNGs with transparent backgrounds, layered EPS/PDF files, and AI files along with the basic variations of the logo.
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VISITING CARD DESIGNS:
Visiting cards are another vital component of branding. Many people undermine the power of a great visiting card, but we certainly don’t. We design visiting cards in a manner that they become useful marketing tools. We are clear that the impact of a handshake and exchanging visiting cards are superior to any online correspondence. Your visiting card will be designed according to your overall brand theme. It will look creative and smart at the same time, and you will see its impact in the long run.
We have just highlighted the main designing phases, but the designing phase isn’t limited to these components only. The other components of designing are:
LIST OF BRANDING SERVICES WE PROVIDE:
You may have already extracted the primary branding services we provide, but there is a lot of other services related to branding. Again, it all depends on what the clients want and how much they are willing to spend. Our full range of services are stated below, you can either select them all, or you can choose the ones you require, and we will create a package for you.
