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Hutch Digital Media, inspired by Rabbits, is a digital company based in the heart of London. Our brand itself is born out of the idea to have a prominent place we call it by name “Hutch” as we symbolize ourselves with rabbits. That is where all our creative minds come together, express themselves, and work with the best clients across the world. Our Hutch is the place where ideas are conveyed in a compelling visual language, artful messag-ing, and meaningful illustrations, which ultimately create fresh and unique solutions for brand building and business expansions.
A company or an individual cannot understand branding without fully understanding the term brand. A brand is a mixture of distinctive features that distinguish one company from the rest. A name, tagline, logo, symbol and brand voice are some of the significant components of a brand. The brand is also about customer experience when they interact with a particular business.
Brand awareness refers to the level of familiarity between your brand and the audience. Brand awareness is imperative as the audience will only buy from you if they know you.
The art of leveraging brand awareness and equity to increase revenue streams and diversify your products/services is known as brand extension.
Brand Identity is the personality of your business. The way your consumers or viewers talk about your product/service in your absence is called brand identity. It typically consists of your values, your customer service, and how people embrace your product/service.
Creating a brand is only the half job done, maintaining it matters the most. The mixture of managing tangible elements like styling, packaging, and color palette and intangible elements (consumers’ perception) is called brand management.
Reaching the level where your target audience can recognise your brand without seeing your business name is called brand recognition. Be it through your logo, tagline, packaging, or advertising, getting your brand recognized is crucial and quite beneficial.
You may have already developed an understanding of why it is essential; but if you haven’t, here are a few reasons why you need to invest in branding:
Branding is all about researching, developing, and applying distinctive features that distinguish your brand from the competition. Branding enables consumers to associate your brand with your products or services. Branding is an iterative process that demands you to develop a special relationship with the customers and your business.
There are some branding related buzzwords that you often hear. Understanding these terms correctly will help you evaluate your branding, and it will also highlight the significance of branding generally.
Hutch Digital Media is all about brand building and storytelling. A Company that has born out of the idea of a brand-building knows its significance as well. From brand strategy to brand identity design, our long ear rabbits thrive on incorporating an approach and ideas to the business who need the branding to start their business or the ones that want to rebrand and rejuvenate themselves. Our main objective is to ensure that a business’ visual identity is simultaneous to its commercial goals and targeted audience. Some main benefits of working with us are:
We help you determine your target audience as it helps your brand resonate with your target audience.
We help you establish a mission statement which clearly communicates the purpose of your business.
We create your visual assets with the utmost creativity and uniqueness. When most people are doing the same thing, you have to do it differently, and that’s what we stand for when we call ourselves brand builders and storytellers.
We help you find your brand voice. Be it your brand story or social media posts; we ensure that your tone is consistent so your audience can get familiar with your brand.
We are bold and expressive in whatever we do.
We try to build brands via compelling visuals and minimalistic designs.
We do follow a uniform protocol in how we do the things. As far as branding is concerned, we have divided the process into different phases.
Once speaking with our team and determining that Hutch Digital Media is right for your business; we will schedule a meeting to lay out the plans. Our Senior Branding Executive will be your main point of contact. During the meeting, we will have a close look at your business to see if the branding needs to be done from scratch or what elements can be tweaked to give the brand a new identity. In this meeting, we usually let the client dictate the terms and we listen to them carefully. We narrow down the points and then present the client with a drafted strategy of what we can do for their branding.
After the meeting phase, the team will start doing the research and analytics. Our research and analytics are prImarily focused on the following aspects:
Research and analytics provide us with ample information on how to move on and plan a brand strategy. Brand Strategy is the most critical phase as the success of branding largely hinges on how effective your strategy is. Brand Strategy involves a lot of small stages, and therefore, we have jotted down the procedure into small parts.
It is the process of positioning your brand in the mind of your customers. We will narrow down and aim to own a marketing niche for your brand’s product/service by strategizing accordingly. We will take into account important things like pricing, promotions, distribution and packaging while doing the brand positioning.
Brand Portfolio Strategy is quite challenging, but you cannot progress without it. Hutch Digital Media, with all its experience and a proven team will ensure that your brand’s portfolio strategy is well defined. We are confident that we are equipped to create a portfolio strategy that is capable of delivering synergy, leverage, clarity, relevance, and energy.
While we understand that most businesses have a clear vision, mission, and values, we need to analyze it from a branding perspective. We may change/modify or write a vision, mission and values which fit the purpose.
We will brainstorm and come up with a name that resonates the fundamental values you stand for, and it also tells the story of your brand and yourself. Many businesses prefer to keep their existing name or want to choose it by themselves, and we completely understand that. We will brainstorm and come up with a name that resonates the fundamental values you stand for, and it also tells the story of your brand and yourself. Many businesses prefer to keep their existing name or want to choose it by themselves, and we completely understand that.
Taglines are the unsung heroes of the branding world. A crisp, memorable tagline that engraves in consumers’ heart is the part of our strategy process.
Based on our research, we will figure out how and when should we launch the brand that makes a powerful first impression. Launch strategy includes essential aspects like introduction message, launching circumstances, objectives, budget, brand’s character, tactics, and timeline. We will take care of all these things.
Strategizing adequately allows us to lay a strong foundation for your brand. At that point, we have digested every little detail about your business and now is the time to put that information into creativity. Designing phase is all about creating the brand’s visual assets. Many things can be deemed as branding, but it all depends on what the brand is looking for. Some must-haves in branding are corporate brand identity design, color palettes, logo designing, and visiting cards; but other components are equally important as well. Our designers work closely with strategist and technologists to ensure we produce lively and target-oriented work within the given timeframe.
Many top businesses limit corporate brand identity to color palette or a logo, but as a matter of fact, it is much more. Logo designing should be handled as a single most influential component of branding, but that shouldn’t undermine the other ingredients. You need to create a comprehensive visual language that can be applied to everything from your website to your packaging. The main components of Corporate Brand Identity Design include illustration, iconography, typography and design system etc.
Why we take color palette very seriously is down to the fact that our designers understand color psychology. Humans have a universal, bodily response to the color stimulus, and they are a secret weapon in creating a proper brand identity. Color Palette designing isn’t just about choosing a color that is pleasing to the eye. We choose our color palettes theme based on appropriateness, targeted audience, consistency, meaningfulness, and clarity of the message.
We know that high-quality services/products, positive referrals, and marketing are essential tools, but a company’ logo is the first impression of your brand that distinguishes you from this all-competitive market. The logo is basically the simplest form of your brand identity, which reveals who you are, what you sell, and what benefits are you offering. Hutch Digital Media’ designing team has this obsession of following a certain protocol even when half of it has already been done. Our logo designing process includes:
Visiting cards are another vital component of branding. Many people undermine the power of a great visiting card, but we certainly don’t. We design visiting cards in a manner that they become useful marketing tools. We are clear that the impact of a handshake and exchanging visiting cards are superior to any online correspondence. Your visiting card will be designed according to your overall brand theme. It will look creative and smart at the same time, and you will see its impact in the long run.
We have just highlighted the main designing phases, but the designing phase isn’t limited to these components only. The other components of designing are:
You may have already extracted the primary branding services we provide, but there is a lot of other services related to branding. Again, it all depends on what the clients want and how much they are willing to spend. Our full range of services are stated below, you can either select them all, or you can choose the ones you require, and we will create a package for you.
If you have opened a business or running a business without a social media presence, then you are losing 50% of your potential clients. Developing a social media management strategy as well as marketing strategy plays a pivotal part in elevating your business to another level. Social media presence alone can strengthen your marketing strategies, identifies the right audience, and helps in building and maintaining the clientele. Last but foremost, it is perceived as the most cost-effective marketing tool for advertising your business.
At Hutch Digital Media, we have dedicated the panoramic department to deal with all things social. These are the visionary individuals; they foresee the changing trends in social media management and marketing, which allows them to install strategies capable of generating leads and eventually converting them into consumers. Be it the about the quality of content or expanding the online presence, our panoramic department breathes social media which allows us to initiate campaigns that deliver the results we promise to our clients. Ultimately, our heart and passion is at the core of everything we do. We like to do things differently, and that’s a good enough reason to work with us.
We do follow a uniform protocol in how we do the things. As far as Social Media is concerned, we have divided the process into different phases.
If you have opened a business or running a business without a social media presence, then you are losing 50% of your potential clients. Developing a social media management strategy as well as marketing strategy plays a pivotal part in elevating your business to another level. Social media presence alone can strengthen your marketing strategies, identifies the right audience, and helps in building and maintaining the clientele. Last but foremost, it is perceived as the most cost-effective marketing tool for advertising your business.
At Hutch Digital Media, we have dedicated the panoramic department to deal with all things social. These are the visionary individuals; they foresee the changing trends in social media management and marketing, which allows them to install strategies capable of generating leads and eventually converting them into consumers. Be it the about the quality of content or expanding the online presence, our panoramic department breathes social media which allows us to initiate campaigns that deliver the results we promise to our clients. Ultimately, our heart and passion is at the core of everything we do. We like to do things differently, and that’s a good enough reason to work with us.
Once the clients have chosen the package and signed up for our services, we invite them to have a free consultation call with us. This call focuses on understanding the clients’ requirements, their brand, analyze their social media presence (if applicable) and sharing the ideas.
Since every client is unique, it is essential for us to conduct thorough research concerning the business, client’s requirements, and ideas shared by the client. We also analyse the leading competitors of the industry to plan an effective social media strategy. We take our time in research but rest assured, it allows us to design and execute the strategy and campaigns, perfectly.
Content creation across all the social media platforms is one of the most challenging yet exciting phases of how we work. Content development, coupled with storyboarding or through storyboarding allows our team to create social media posts different from the rest, and guarantees to yield optimum results for the customer.
Our storyboard helps us narrow down the obstacles, challenges, conflicts and uncertainties your customer may face and it eventually helps us in creating meaningful, result-driven, and attention-grabbing posts and content for social media platforms. We do not make the posts and content just for the sake of posting; Instead, we create and post with a purpose to generate leads and conversions. For quality assurance purposes, this content can be set up in a monthly content calendar. We will also send you a preview of your social media posts before posting them across the channels.
Once the content is developed and posted across the social media channels, our team monitors all the social media activity, which includes engagements, messages comment, likes and reviews. It helps us to understand the ROI and allows us to convert your visitors into customers. Additionally, we also install organic tactics and strategies such as the usage of hashtags, following and contests to expand your presence on social media.
A dedicated team member will prepare the monthly reports for the client to review. You can ask for access to our reporting software to view your campaign’s progress anytime you want. The clients will have the option to schedule a fortnightly or a monthly meeting to discuss progress with our manager.
First of all, branding a Facebook page has more significance than marketing the products on it. Our craftsmen have a firm belief that more than the product or service, it is the image, presentation, and theme that sets the tone of your business through your Facebook page. One cannot stress enough on the importance of branding a Facebook page, yet many businesses miss this whole concept while setting up a page.
Our social media team starts with a conceptual, analytical approach to revamp the Facebook page as they know that the marketing tactics will only come into play once the audience is awestruck by your presentation of products or services. We focus on remodeling your Facebook page via 3D Depth & Realism, Motion Graphics, Isometric & Simple illustration, Line Art, and Animated Videos and much more. Once assured and satisfied with the basics, then begins the journey of how to market it.
With 2 Billion Active Users, Facebook isn’t just for socializing anymore. It’s for growing your business. Our social media team knows how to create viral effects through this powerful ad platform with a clear buyer’s persona in mind. From understanding the right audience to scalability, we understand how to create Facebook campaigns and design posts that target prospects and custom audience within a considerate budget. We create marketing funnels that focus on awareness, consideration, generation, and foremost, conversion. We strategies our content in a way that it is visually impressive, relevant, enticing and leads the viewer towards a strong call for action.
Instagram has seen rapid growth in its business accounts after merging with Facebook. Globally, businesses have spent a staggering £20 Billion to advertise on Instagram over the last year. Given its ever-growing importance, our team at Hutch have spent days in research to ensure that we are equipped with the right tools to brand, manage, and market Instagram’s business accounts. From setting up a presentable business account to converting views into customers, we are your best bet to expand your business exponentially via Instagram.
Our creatives know that the possibilities of influencing viewers to buy into your product or service are limitless. We try new content angles, experiment with color and visual effects, utilize every available tool, create interactive posts, and use storyboards to modernize your Instagram business page the way it should be. Many businesses tend to undermine the power of creative makeover while setting up their page, and that alone can negatively affect the industry.
As soon as the business page is shaped up, we then use our strategies, formulas, ongoing trends, and insights to market the service or the product of our client. We are aware that what captions are needed, what hashtags will be useful, and what is the right timing to post the content. Once posted, we then use Insights and powerful tools to track engagement and conversions. We also understand what organic posts lure substantial involvement and could be the one worthy of promoting. All in all, we know how to splash, grow your reach, and maximize your resources to gain followers and generate authentic leads.
Twitter, with 360 million active monthly users, can work as a gold mine of customer insights and opportunities to build your brand, drive sales and win fans. Twitter marketing doesn’t get the same attention as Facebook or Instagram marketing. Still, if executed properly, it can be a powerful marketing platform to attract website traffic, generate sales, gain followers, expand clientele, and engaging top influencers for your business.
The amounts of tweets sent out daily are close to a billion, and that’s where our social media savvy team comes into play. Working with our team means that we will research your buyer persona and audience, create unique and engaging content that doesn’t get lost in the traffic, and scheduling of your posts for the right time. We will set up your account in a way that it can be used as a search engine tool for prospects to find and learn about your company. We will set SMART goals for your business which translates as Scalable, Meaningful, Attainable, Relevant and Timed.
Our team understands the Twitter Analytics necessary to grow your online presence. We will integrate your twitter account with your website to increase the traffic. We will also create guidelines for your account that will let you stay abreast with the constant evolvement of the market. From using branded hashtags to formatting links, we will carefully consider every minimalistic detail helpful in increasing brand awareness, consideration, and conversion. Once the marketing strategy is executed, we will be regularly evaluating our efforts and checking your progress against those SMART goals we set.
LinkedIn may not strike you as a comprehensive marketing tool, but with close to five hundred million users, it is one of the most reputable and active professional networking platforms. It may take a lot of research and different methodologies, but a business page on LinkedIn poses a vast potential and opportunity to expand your brand, build networks, and most importantly, access the top talent for your industry.
At Hutch Digital Media, we have a team of dedicated members who have been working on various LinkedIn projects over the years. They understand the tools required to optimize your LinkedIn page as per the requirements of your business. Since content plays a huge part in LinkedIn management and marketing, our content developers create engaging content worthy of going viral. LinkedIn marketing may well be a tough nut to crack, but if aced successfully, it is the most cost-effective marketing tool in today’s world.
Getting the followers on board will provide the opportunity for our team to communicate and grow your brand within their networks. Primarily, LinkedIn is all about initiating attractive marketing campaigns to get big companies’ attention, increasing brand awareness, network marketing, and to some extent, conversion. We focus more on organic growth via LinkedIn, and once the network is established, we can then measure your LinkedIn success against the campaigns and content we put out for your followers.
Pinterest, since its arrival, has been an inspiration for many small and big businesses. Pinterest is where you can express your business ideas to the full extent. The designers at Hutch Digital Media love Pinterest as it provides them with the ample opportunity to prove why they are different from the rest. Many businesses do not bother Pinterest just because there aren’t many marketing opportunities like campaigning, ads, and boosting etc.
However, in hindsight, our team has drawn this conclusion that a decent presentation of a Pinterest page can be as effective as a successful paid Facebook or Instagram campaign. Since storyboarding is at the core of everything we do, Pinterest let us create boards & Pins which allows us to showcase our designs, animations, illustrations, concepts, and ideas that may not be deemed successful on the other platforms. Pinterest allows us to experiment and test unique markets that may not be part of Facebook or Instagram.
Honestly, our social media team won’t market the products/services as they are. Instead, they will creatively present the theme and templates for the product/service, so it sells by itself. Pinterest’ direct marketing isn’t sufficient, but the potential of diverting the traffic on your website through artistic creativity is massive. Our team knows how to manage a Pinterest page that derive both the leads and conversion without spending a fortune on it.
Pinterest, since its arrival, has been an inspiration for many small and big businesses. Pinterest is where you can express your business ideas to the full extent. The designers at Hutch Digital Media love Pinterest as it provides them with the ample opportunity to prove why they are different from the rest. Many businesses do not bother Pinterest just because there aren’t many marketing opportunities like campaigning, ads, and boosting etc.
However, in hindsight, our team has drawn this conclusion that a decent presentation of a Pinterest page can be as effective as a successful paid Facebook or Instagram campaign. Since storyboarding is at the core of everything we do, Pinterest let us create boards & Pins which allows us to showcase our designs, animations, illustrations, concepts, and ideas that may not be deemed successful on the other platforms. Pinterest allows us to experiment and test unique markets that may not be part of Facebook or Instagram.
Honestly, our social media team won’t market the products/services as they are. Instead, they will creatively present the theme and templates for the product/service, so it sells by itself. Pinterest’ direct marketing isn’t sufficient, but the potential of diverting the traffic on your website through artistic creativity is massive. Our team knows how to manage a Pinterest page that derive both the leads and conversion without spending a fortune on it.
Many businesses tend to forget how crucial their company’s Google presence is. They rely so much on Social Media management and marketing that they neglect SEO entirely. SEO is the tool that builds your online presence and stamps your authority in the market. Think it like that, whenever you face a challenge, problem or even a choice, what do you do? You Google it.
Likewise, your potential customers do the same, and if your ranking and visibility are higher in SERPs (Search Engine Result Pages), then they are bound to visit your website. The two main objectives of SEO are to increase traffic and conversion, and as a matter of fact, businesses with no or minimal presence in Google won’t be able to survive long.
At Hutch Digital Media, we have a dedicated SEO department represented by individuals who have extensive knowledge and experience in this field. We aim to provide affordable SEO services to our clients, along with unparalleled customer service and work ethics. The SEO team are masters of their trait. They know the techniques, strategies, and tactics required to improve the ranking and visibility of the client’s website.
Be it Keyword research, on-site optimization, content creation, or link building; we can help you with every aspect that correlates with SEO. Given the competitiveness in the market, our SEO team keeps a close eye on Google’ algorithmic changes which helps them to improvise their SEO strategies. This all may sound arduous and challenging, but that’s what we do, and do it correctly. The business owners may not be able to focus on optimizing for SEO, but that’s precisely why we are here.
It cannot be stressed enough how important SEO is for the businesses. As a matter of fact, the most valuable and profit exploding traffic usually comes from the organic search SEO. It may sound a tad harsh, but the cold truth is that if your business doesn’t appear on Google when people search for the service or product you are offering, you may as well not exist at all.
An inbound strategy such as SEO doesn’t only double your leads conversion, but it improves user experience as well. SEO on a website makes it more accessible and organized, which helps in increasing relevancy and smooth user experience. SEO is vital and useful for all type of businesses, but mainly, small businesses can create fast, robust, and user-friendly websites to increase their online presence since they cannot afford paid social media ads and campaigns. SEO also:
Help businesses lay a strong foundation for a fantastic website which helps them build trust and credibility.
SEO, when done correctly, impacts the buying cycle in a positive manner.
Understanding and implementing the SEO strategy correctly allows you to understand the environment of the web.
If you look in the grand scheme of things, SEO is comparatively cheap with a considerable ROI.
SEO is deemed as a new age, digital marketing technique which massively helps rivalling the competition.
We do follow a uniform protocol in how we do the things. For SEO services, here is how it works.
The initial phase is divided into two parts.
Once you fill the sign-up form, our team will contact you to have a one-to-one meeting. In this meeting, we will ask you to share your insights, your requirements, your existing SEO strategy, and your budget. Importantly, we audit your website, which itself provides us with the idea and let us understand your business and missing pieces better. We will verbally walk you through the whole process so you can have an idea of what you are getting from us.
Planning and executing an SEO strategy requires a lot of research. Our research focuses on three main aspects:
After completing our research, we will present you with a carefully developed SEO Strategy. We will commence once you are satisfied to get the work started.
The ideas we extract from our research phase come handy during assessment and planning. When it comes to SEO, we pay very close attention to competitor research, and we, the rabbits, dig deep to find out what your competitors are up to and how to outdo them. Planning is all about executing a strategy that converts the visitor into actual money as rankings and traffics are no good if there isn’t a cash flow through them.
Our think tank carefully drafts a plan that focuses on two main things. The first one is to identify and rectify the loop-holes that you may have. Secondly, to plan in a way that it initially closes the gap with competitors and eventually ends up crushing them. SEO can be strategized via different tactics, and we firmly believe that sticking to one tactic for SEO will not lure the results the clients would expect. Our goal is to employ a strategy through a wide variety of tactics that ensure a defensible stronghold on your rankings and results.
We deal with a different type of SEO strategies. Some of our main SEO strategies are:
Organic Search or Organic SEO is one of the most recognized strategies that help in optimizing your website and HTML, which eventually helps in ranking you higher on search engines. The primary purpose of SEO is to provide a way for your customers to find you easily and quickly. Organic search, as opposed to PPC, makes it easy for the audience to see the services or products you provide. Google continuously changes its algorithms which mean that you have to improvise your SEO techniques accordingly, and that is precisely what we will be doing for you.
Our think tank carefully drafts a plan that focuses on two main things. The first one is to identify and rectify the loop-holes that you may have. Secondly, to plan in a way that it initially closes the gap with competitors and eventually ends up crushing them. SEO can be strategized via different tactics, and we firmly believe that sticking to one tactic for SEO will not lure the results the clients would expect. Our goal is to employ a strategy through a wide variety of tactics that ensure a defensible stronghold on your rankings and results.
Local Search or Local SEO is arguably the most-effective way to market your business locally. Strategizing your business in a way that appears in local searches means that you have achieved your business pinnacle to some extent. Local SEO also has the same ingredients as Organic Search, but there are a few methods that differ significantly from the standard SEO. In short, Local Search, in tandem with Organic search, can help businesses grow drastically. Also, small businesses who prefer budget-friendly SEO services can rely solely on Local Search to make their way to the top.
When you sell your services or products online, your profitability and success hinge mainly on your E-Commerce store. If your E-Commerce store or website doesn’t show up in search engines, your chances of succeeding are as good as none. Competition online is fierce, but if you can strategize and execute your E-Commerce SEO properly, there is no way you cannot compete. Using essential keywords, avoiding broken links or URLs, utilize Alt text, and using original content are a few E-Commerce SEO practices that can be fruitful for brands. We will strategize and execute all these practices to ensure that the site visitor buys from you only.
Technical SEO can be classified as both On-Page SEO and Off-Page SEO as well. Simply put, it relates a bit with on-page factors, but mostly concentrates on the things that go behind the scenes. Optimizing images, using a secure HTTPS connection, caching information to speed load times, uploading detailed sitemaps are some of the prime technicalities that are covered in Technical SEO. It may sound intimidating and unique, but Technical SEO follows the same principals as On-Page SEO. Technical SEO is all about providing a flawless user experience which primarily helps the visitors to understand your offerings.
The importance of high-quality link building has never been that higher as it is now. Link building is a fundamental aspect of SEO as search engines use these links to discover new webpages, and it also helps them to determine how well a page should be ranked in their results. It is one uphill task to build quality links, but it is the one that you need to establish yourself as a formidable business force. We help brands to promote their content to the right people, which allows us to develop authentic link building connections for your business.
You may have heard that “vision without execution is hallucination” and that is true. After strategizing your SEO strategy, we waste no time in executing it. We put a team behind the scenes to ensure that you get the results you have expected from us. We can provide you with complete insights and reports regarding the progress anytime you request.
SEO strategies require much patience to yield results. It is never going to work like a magic wand and deliver results in a week. Therefore, we will dedicate a team to stay with you for a foreseeable time to ensure that what we have executed keeps on delivering for your business. We will also keep up with Google Algorithms to ensure that we do not miss any changes happening in the digital world.
PPC, as you may already know, stands for pay-per-click. It is a must-have internet marketing model in which advertisers pay fee only if their ads are clicked. You may think PPC as an optional asset to have, but in fact, PPC is the best asset to skyrocket your leads and sales in no time. Simply put, PPC is the technique that enables you to buy visitors for your website instead of earning them through organic strategies. Search Engine Advertising is the core form of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. Apart from paying only when your ad gets clicked, the fee is also trivial as the visits are significantly more worthy than the price you paid for them.
At Hutch Digital Media, we have a dedicated team for PPC Marketing and Advertisement. We will distil down the right workflow, structure, and strategy for your brand’s PPC as we are the best at doing it. We understand which metrics we need to focus on, e.g. Core Metrics, Directional Metrics, or Vanity Metrics that will improve lead generation, sales, brand awareness etc. We also know what kind of improvements you need to see in a metric, the durability of test runs, when to track important PPC KPIs, and how to measure success in various PPC campaigns. All in all, the team at our helm possess a combination of experience and vision to take your PPC campaigns to another level and eventually helping your business proliferate.
PPC can have a distinctive impact on most businesses and brands. Ignoring or not prioritizing any type of PPC Marketing will cost you dearly; you will lose out on valuable traffic and revenue. One of the undeniable advantages of PPC is that you’d only spend money when a user clicks your ad. Think of PPC as a win-win situation; you won’t be paying if your ad isn’t getting clicked and if the users click on your ad, they are directed towards your landing page.
We do follow a uniform protocol in how we do the things. For PPC, the process involves the following phases.
Once speaking with our team and determining that Hutch Digital Media is right for your business, we will schedule a meeting to lay out the plans. Our Senior PPC executive will be your point of contact for everything PPC. During the meeting, we will have a close look at your website and any current PPC accounts to develop a sound understanding regarding your business. We will also discuss your budget, objectives, goals and a few other factors as it will enable us to create the best PPC practices for your brand.
After the meeting phase, the team will start doing the research. Our research primarily focuses on focuses on three main aspects.
Once the understanding is developed, and research is complete, we will move on to the main phase of analyzing, strategizing, and setting up the PPC practices. Our understanding of your business, our research and PPC experience will allow us to create a sound strategy to move forward with your PPC plan. We will focus on setting out Specific Goals, Design Proper PPC Campaigns, Performing Comprehensive Keyword Research, Keyword Categorization, Writing Effective Ad Copy, Adjust Budgeting Tools, Setting Up Ad Timing and Geographical Targeting etc.
It is critical to understand that every business is different and therefore requires a different PPC approach. At Hutch Digital Media, we offer the following services, but we will choose/suggest the one that fits your needs.
Sometimes, businesses need different strategies to work simultaneously, and we are open for that too. Have a look at our PPC Services:
If you are looking to drive a stable stream of qualified leads, then you wouldn’t need to look any further than Paid Search Ads. Websites thrive on qualified leads and paid search ads to ensure that the traffic is directed towards your website. Almost every other business relies on paid search ads, and its demand has made us master of improvising it perfectly. We ensure that we know how to lure the target audience as it is one of the things we have been doing since PPC came into limelight.
When you start a business, one of the primary goals is to be cost-effective in everything you do. We have aced the technique of creating profitable paid social ads as we believe that they are one of the most cost-effective methods to grow your profitability. A successful paid social ad is the one that increases social engagement, attracts traffic to your site and make sure that it only brings a relevant audience. The rabbits at our Hutch have been successfully executing paid social ads for years, and we won’t stop anytime soon.
No matter how perfect your PPC campaigns are, there will always be a small chunk of visitors that these PPC
Campaigns may fail to target. To ensure that you do not miss a single potential customer, you can retarget with AdRoll. AdRoll gives you the second chance of chasing the lost visitors and converting them into customers. You may think of campaigning from scratch, but why do this when you can retarget via AdRoll. It will save you money and efforts, but it will also help you with higher revenue and more long-term users.
If you have some wonderful products to sell, but you aren’t taking help from Google, then you are non-existent for a vast potential market. If you haven’t heard of Google Shopping, or if you have Google Shopping, but it is not working then Hutch Digital Media can help you get the results you desire. We have been helping businesses with Google Shopping for quite some time, and we guarantee that we will ensure your Google Shopping listing achieve the sales they deserve.
Once done with the setup and analysis phase, we will be able to move towards the launching phase. Now comes the crunch time of executing the campaigns to bring in new traffic. We will ensure that we utilize our best PPC Practices so they can work as a core for your business’ success.
Launching the PPC campaigns means they would be active and should be bringing the traffic. However, management & maintenance phase is the one that follows the launching phase. PPC management is all about analyzing results, continued strategy development, and keeping the platforms up to date by keeping a close eye on changing trends. The success of PPC largely depends on timely adaption. It will be our duty to recognize the changing trends so we can adjust the PPC strategy and budget accordingly. We will always keep you posted on any changes and new opportunities so we all can stay on the same page. You can ask for the results chart anytime you want, and we shall be able to provide them within 24 hours.
Vector Cartoon Characters is the latest concept in marketing which is welcomed by few and grasped by even fewer. A customer will buy your product if it solves their problem but, there a few necessary steps before reaching that level. Vector Cartoon Characters can address these steps by gaining your product the attention it deserves, and eventually providing the solution to your client in a more simplistic, emotional, and animated way. Vector Cartoon Characters, as a marketing tool, work as a useful weapon to hold on your client’s attention by beating the attention span. The ultimate goal is to keep visitors and clients connected, and that’s precisely what Vector Cartoon Characters do!
At Hutch Digital Media, our creative team feast on doing something as exciting as creating meaningful Vector Cartoon Characters. We believe that cartoons, as marketing tools, have the tendency to trigger emotions, and these emotions drive strong call for actions. From creating a cartoon that makes your brand more recognizable to turning your tedious text into an interesting concept is what makes us going. We design characters that can fit everywhere; be it the presentations, blogs, social media posts, our versatile creation can be anywhere you want.
Ultimately, our heart and passion is at the core of everything we do. We like to do things differently, and that’s a good enough reason to work with us.
Since the concept is new, many of the brands think that incorporation of Vector Cartoon Characters alongside their brand will eradicate the element of seriousness from their image. In reality, streamlining the cartoon characters carefully will lure the right audience along with many other benefits. Businesses will soon understand that a human brain possesses a tendency of grasping visual content 60,000 times faster than plain text.
Vector Cartoon Characters make people feel emotionally close to your product/service. Once the interest is raised, communication and conversion become easier.
A well-presented cartoon character will make your brand recognizable. People will remember you by the
character accompanying your brand.
Vector Cartoons are a type of content that strikes people and make them share it. Cartoon character provoke nostalgia which makes people share your content and thus, indirectly marketing your product.
The concept is new, and as you know, the early bird catches the prey. Investing in Cartoon Characters isn’t only budget-friendly, but it sets you apart from your competitors.
We do follow a uniform protocol in how we do the things. For Vector Cartoon Characters, the process involves the following.
We usually prefer to have a one-to-one meeting prior to providing our services. However, for Vector Cartoon Characters, the process is simple and straightforward. The clients will need to fill a sign-up form which includes personal and business details, preferences and budget so the team can extract the necessary information required to start the designing phase.
Once the form is filled, and information is acquired, the team start doing the research. Our research focuses on three main aspects.
For customer’s ease, we have divided the designing phase into different categories. The price may vary as per the requirements, but you will be informed about your package and pricing beforehand. Here are the options to choose from:
If you think that an existing vector cartoon character in our portfolio reflects and speaks for your brand, you can select it directly on the website. Once selected, we will modify it so it can fit your personal needs.
The clients can request a specific drawing or illustration, and our team will make it happen for you.
A few examples of drawing or illustrations are:
If you are looking for Explainer Video along with the animation, we are glad to assist you with that as well.
Once the cartoon characters are created, we will email you the link to download your character.
Businesses that thrive on inspiring people and increasing their sale and growth will always pay close attention to their website’s UI/UX Interface. A great UI/UX design will double the traffic for your business as UI design will reflect the interactivity and presentation of your website. At the same time, the UX interface will offer a smooth user experience to interact with your offerings and maximize their satisfaction. With users having lots of choices and alternatives for the services you are offering, it would be your UI/UX that will separate you from the rest.
At Hutch Digital Media, we are delighted to have the services of professional and experienced UI/UX designers who know their trait well. The never growing mentality of our team means that they do not rely only on their experience, but instead, they actively take part in various designing courses to learn new trends of this ever-evolving field. Be it for respecting the whitespace or choosing the colours wisely; Our rabbits know what the users will like and what they won’t. The rabbits at our Hutch pay close attention to changing trends, but we value our UI/UX principles over these temporary trends, and that’s what makes us successful.
We know the competition in the digital world has always been challenging, and people have a lot to choose from. We don’t claim to be the best, but we offer maximum guarantees to our clients, and our work reflects our expertise in the field. We ensure:
We use the power of research and data to uncover insights that lead to transformational change.
The designs that offer collective human experience.
We create testable experiments to see if our solutions and outcomes are up to the mark.
We deliver work that has an immediate and substantial impact in terms of finance, objectives, and goals.
Having a sound UI/UX Design provides you with a cutting edge over your competitors. It is your UI/UX design that makes visitors believe that you are doing something different. If you manage to unlock the true potential of a great UI/UX Design, you will see how it will work as a catalyst for your business’ success. An exceptional UI/UX design will:
Help you win the consumers’ confidence and convert them into potential customers.
Help in defining the company’s brand. It lays the first impression, and the first impression always lasts long in the visitor’s mind.
The UX interface structures all the components and elements accordingly to create a user flow on the website. It helps the consumers to achieve their objective of visiting the website.
UI/UX interface also plays a pivotal part in making people recognize the purpose of the elements you’re placing on the screen.
We do follow a uniform protocol in how we do the things. As far as UI/UX Design is concerned, we have divided the process into different phases
Once speaking with our team and determining that Hutch Digital Media is right for your business, we will schedule a meeting to lay out the plans. Our Senior UI/UX executive will be your main point of contact. During the meeting, we will have a close look at your website and any a few other factors in developing a sound understanding regarding your business. We will also discuss your budget, objectives, and goals as it will enable us to create the best UI/UX Design for your website or mobile app.
After the meeting phase, the team will start doing the research. Our research primarily focuses on focuses on three main aspects.
They are:
It’s been two decades since Bill Gates dropped his famous line “Content is King”. Nothing has changed ever since, and in fact, a staggering 70% of all type of businesses are actively investing in Content Development and Marketing. Developing content that echoes with your target audience defines your business success.
Content development and marketing is the glue that holds your business together. If you fail in developing the content, you may well fail in achieving your business goals. Marketing and sales strategies are fueled by compelling content. Content creation and marketing may not be your niche and requires a lot of research and time but rest assured, content marketing is all the marketing that’s left now.
At Hutch Digital Media, branding and storytelling are central to everything we do. Our company itself has formed out of an inspiring story of our CEO. We find solace in everything we do, but when it comes to Content Development and Marketing, our team is best at doing it. From compelling visuals to telling a business/brand story, our team can help you in strategizing, auditing, creating, testing, and promoting the content across the various channels.
Since we have an in-house SEO team, it gets easier for our content department to liaise with them while creating the content that has the right keywords placed in the right place. Be it the traditional media or digital content, our team knows how to develop and articulate the content which resonates with the visitors and potential customers. The content department itself has its divisions; there are content creators who specialize in website content, social media content, blogging, email marketing, etc. In contrast, the storytellers are the ones that create visual content such as infographics, leaflets, brochures, and videos etc.
Having a robust content development and marketing strategy worthy of actively engaging your audience is the significant step to getting a leg up in this ever-challenging market. Content creation itself will be the growth of your business, but only if it possesses a sound purpose.
Development of content with a clear objective in mind will help you understand your audience better, how to solve their problems, how to prove yourself unique, and most importantly, generating leads and conversions in cost-effective manner. Your content will not only assist in leads and conversions, but it will also, help educate your target prospects and generate awareness for your brand. It also:
We do follow a uniform protocol in how we do the things. We have divided the process into different phases.
The initial phase is divided into two parts:
Once you fill the sign-up form, our team will contact you to have a one-to-one meeting. In this meeting, we will ask you to share your insights, your requirements, your existing content strategy, and your budget. After listening to your business requirements, we will verbally walk you through the whole process so you can have an idea of what you are getting from us.
Development of content and visual assets that publications will be thrilled to share involves a lot of research. Our research focuses on three main aspects:
After completing our research, we will present you with a carefully developed content idea. We will commence once you are satisfied to get the work started.
The Content Development phase will vary depending on the nature of work we get. For viewers ease, we have divided this phase into two parts. The first part will explain a brief summary of our content development phase, while the second part will focus on highlighting the types of content, we specialise in.
As the name suggests, we can help you with content creation from scratch. Many businesses that are in their early days do not have a content development strategy or a plan. We will create content that helps your customers understand your brand, content that is relevant and shareable, and content that gives you a cutting edge over the competitors. This service covers all types of content that include brand storytelling, website content, social media content, and blogging etc.
Many businesses do have a lot of content to offer to their clients. However, for some reasons, all the content they create disappears in a black hole and lures no traffic whatsoever. Content Audit simply means that one of our most experienced team of content developers and SEO will cast a professional and objective eye over your content across the different platforms. It will help them identify the loopholes in your content. It will allow them to separate what’s working, what’s not working, and importantly, how to fix it.
Content Strategy is all about putting in place a plan and strategy to develop and market your content among the right audience and through the right platforms. Many companies have a pile of content just for the sake of existence; they do not know how to utilize it to its full potential. Content Strategy is all about marketing the content in a manner that it answers the need of your customers without costing you a fortune on marketing techniques.
Many big brands have a story to tell, but they fail to do so just because their storytelling skills do not connect them with their diverse audience. Content localization is all about understanding the diverse audience. Using the right words, and familiar tone as per the locality of your business can help with brand expansion and profitability. We will help you in creating content that people within your business proximity will fully understand.
We create different types of contents as per the requirements of our clients. We expertise in various content.
Having a website that reflects your brand, educates your audience, and highlights your services and products plays an integral part in galvanizing your business. From creating content for internal pages to placing compelling visuals on your website, we will do all the work from scratch. The content will be approved by our SEO team to ensure that it has all the elements required to bring more traffic to your website.
For any business or industry, it is crucial to have a social media presence. Social media is the quickest way to reach out to your potential clients. To cement your social media presence, we will create content that includes social media posts, infographics, animations, stories, videos, and illustrations. We will ensure that all this content speaks your brand and the one that is loved and shared by your viewers. We create content for all major social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
Copywriting focuses on ads, sales letters, sales emails, PPC content, and email marketing etc. Copywriting always sounds like a tall order, but our team fully understands its importance. We know how to use persuasive and emotional language to a brand’s advantage, and it allows us to use a tone that appeals the customers to take immediate actions.
Storytelling has finally gained the popularity it deserves. Storytelling, done through storyboards, compelling visuals, and minimalistic designs let you connect with your customers emotionally. In businesses, all it matters is how you present your ideas, products and services. Our storytellers know how to insert the elements of emotion, persuasiveness, and connectivity, which helps in increasing the client’s trust and loyalty.
Proofreading and Editing resonate with Content Auditing. Many businesses have a well-structured content to display to their clients, but some marginal mistakes and loopholes stop this content from being successful. Our panoramic department will cast light on why your content is failing to deliver. We will proofread and edit your content so it can get the results you expect.
We will highlight how your products or services have helped clients and customers. A well-presented case study will help you develop a strong relationship with your client.
Blogging is known for its potential to boost SEO and engage with your audience. Our bloggers love to research and explore various industries. We will write and help you put informative, selling, and educating blogs across different channels. It will help with brand awareness and developing strong connections. We ensure that all our blogs are worthy of backlinks on popular forums.
We will put your SEO campaigns into action while creating your content. We will ensure that the content is optimized as per the audience requirements. We guarantee that all our content ranks high in various search engines.
We fully understand that Content Development is just half job done. The main part is to market and promote your content among the masses. Again, well-structured and well-thought content makes the marketing job easy. Our marketing department understands the marketing strategies required to spread and viral your content among the right audience.
We first Identify gaps and opportunities in your marketing funnel. Once identified, we then strategize our marketing approach accordingly. Be it the paid social media ads & campaigns or backlinking the website, we ensure that we market your content in a manner that it delivers scalable, measurable, attainable and tangible results. We also reach out to the audience that is willing to publish and share your work on their forums.
Clients can review and provide feedback on the assets, and we make the final changes.
In this ever-evolving market, the brands need to evolve to stay abreast with the competition. In the digital world, trends tend to change quicker than usual. Once the content is developed and marketed, we will remain with the client for a specified period. During this time, we will maintain the development and marketing strategy for the client. The client will also be able to ask for any revision and changes which they feel necessary for their business growth.
© 2023 Hutch Digital Media. All Rights Reserved
© 2023 Hutch Digital Media. All Rights Reserved
