It’s been two decades since Bill Gates dropped his famous line “Content is King”. Nothing has changed ever since, and in fact, a staggering 70% of all type of businesses are actively investing in Content Development and Marketing. Developing content that echoes with your target audience defines your business success.
Content development and marketing is the glue that holds your business together. If you fail in developing the content, you may well fail in achieving your business goals. Marketing and sales strategies are fueled by compelling content. Content creation and marketing may not be your niche and requires a lot of research and time but rest assured, content marketing is all the marketing that’s left now.
At Hutch Digital Media, branding and storytelling are central to everything we do. Our company itself has formed out of an inspiring story of our CEO. We find solace in everything we do, but when it comes to Content Development and Marketing, our team is best at doing it. From compelling visuals to telling a business/brand story, our team can help you in strategizing, auditing, creating, testing, and promoting the content across the various channels.
Since we have an in-house SEO team, it gets easier for our content department to liaise with them while creating the content that has the right keywords placed in the right place. Be it the traditional media or digital content, our team knows how to develop and articulate the content which resonates with the visitors and potential customers. The content department itself has its divisions; there are content creators who specialize in website content, social media content, blogging, email marketing, etc. In contrast, the storytellers are the ones that create visual content such as infographics, leaflets, brochures, and videos etc.
WHY CONTENT DEVELOPMENT & MARKETING IS
IMPORTANT?
Having a robust content development and marketing strategy worthy of actively engaging your audience is the significant step to getting a leg up in this ever-challenging market. Content creation itself will be the growth of your business, but only if it possesses a sound purpose.
Development of content with a clear objective in mind will help you understand your audience better, how to solve their problems, how to prove yourself unique, and most importantly, generating leads and conversions in cost-effective manner. Your content will not only assist in leads and conversions, but it will also, help educate your target prospects and generate awareness for your brand. It also:
We do follow a uniform protocol in how we do the things. We have divided the process into different phases.
INITIAL PHASE:
The initial phase is divided into two parts:
MEETING/ONBOARDING:
Once you fill the sign-up form, our team will contact you to have a one-to-one meeting. In this meeting, we will ask you to share your insights, your requirements, your existing content strategy, and your budget. After listening to your business requirements, we will verbally walk you through the whole process so you can have an idea of what you are getting from us.
RESEARCH:
Development of content and visual assets that publications will be thrilled to share involves a lot of research. Our research focuses on three main aspects:
IDEATION:
After completing our research, we will present you with a carefully developed content idea. We will commence once you are satisfied to get the work started.
DEVELOPMENT PHASE:
The Content Development phase will vary depending on the nature of work we get. For viewers ease, we have divided this phase into two parts. The first part will explain a brief summary of our content development phase, while the second part will focus on highlighting the types of content, we specialise in.
CONTENT CREATION:
As the name suggests, we can help you with content creation from scratch. Many businesses that are in their early days do not have a content development strategy or a plan. We will create content that helps your customers understand your brand, content that is relevant and shareable, and content that gives you a cutting edge over the competitors. This service covers all types of content that include brand storytelling, website content, social media content, and blogging etc.
CONTENT AUDIT:
Many businesses do have a lot of content to offer to their clients. However, for some reasons, all the content they create disappears in a black hole and lures no traffic whatsoever. Content Audit simply means that one of our most experienced team of content developers and SEO will cast a professional and objective eye over your content across the different platforms. It will help them identify the loopholes in your content. It will allow them to separate what’s working, what’s not working, and importantly, how to fix it.
CONTENT STRATEGY:
Content Strategy is all about putting in place a plan and strategy to develop and market your content among the right audience and through the right platforms. Many companies have a pile of content just for the sake of existence; they do not know how to utilize it to its full potential. Content Strategy is all about marketing the content in a manner that it answers the need of your customers without costing you a fortune on marketing techniques.
CONTENT LOCALISATION:
Many big brands have a story to tell, but they fail to do so just because their storytelling skills do not connect them with their diverse audience. Content localization is all about understanding the diverse audience. Using the right words, and familiar tone as per the locality of your business can help with brand expansion and profitability. We will help you in creating content that people within your business proximity will fully understand.
OUR EXPERTISE IN CONTENT DEVELOPMENT:
We create different types of contents as per the requirements of our clients. We expertise in various content.
WEBSITE CONTENT:
Having a website that reflects your brand, educates your audience, and highlights your services and products plays an integral part in galvanizing your business. From creating content for internal pages to placing compelling visuals on your website, we will do all the work from scratch. The content will be approved by our SEO team to ensure that it has all the elements required to bring more traffic to your website.
SOCIAL MEDIA CONTENT:
For any business or industry, it is crucial to have a social media presence. Social media is the quickest way to reach out to your potential clients. To cement your social media presence, we will create content that includes social media posts, infographics, animations, stories, videos, and illustrations. We will ensure that all this content speaks your brand and the one that is loved and shared by your viewers. We create content for all major social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
COPYWRITING:
Copywriting focuses on ads, sales letters, sales emails, PPC content, and email marketing etc. Copywriting always sounds like a tall order, but our team fully understands its importance. We know how to use persuasive and emotional language to a brand’s advantage, and it allows us to use a tone that appeals the customers to take immediate actions.
STORYTELLING:
Storytelling has finally gained the popularity it deserves. Storytelling, done through storyboards, compelling visuals, and minimalistic designs let you connect with your customers emotionally. In businesses, all it matters is how you present your ideas, products and services. Our storytellers know how to insert the elements of emotion, persuasiveness, and connectivity, which helps in increasing the client’s trust and loyalty.
PROOFREADING AND EDITING:
Proofreading and Editing resonate with Content Auditing. Many businesses have a well-structured content to display to their clients, but some marginal mistakes and loopholes stop this content from being successful. Our panoramic department will cast light on why your content is failing to deliver. We will proofread and edit your content so it can get the results you expect.
CASE STUDIES:
We will highlight how your products or services have helped clients and customers. A well-presented case study will help you develop a strong relationship with your client.
BLOGS:
Blogging is known for its potential to boost SEO and engage with your audience. Our bloggers love to research and explore various industries. We will write and help you put informative, selling, and educating blogs across different channels. It will help with brand awareness and developing strong connections. We ensure that all our blogs are worthy of backlinks on popular forums.
SEO CONTENT:
We will put your SEO campaigns into action while creating your content. We will ensure that the content is optimized as per the audience requirements. We guarantee that all our content ranks high in various search engines.
MARKETING AND PROMOTION PHASE:
We fully understand that Content Development is just half job done. The main part is to market and promote your content among the masses. Again, well-structured and well-thought content makes the marketing job easy. Our marketing department understands the marketing strategies required to spread and viral your content among the right audience.
We first Identify gaps and opportunities in your marketing funnel. Once identified, we then strategize our marketing approach accordingly. Be it the paid social media ads & campaigns or backlinking the website, we ensure that we market your content in a manner that it delivers scalable, measurable, attainable and tangible results. We also reach out to the audience that is willing to publish and share your work on their forums.
REVIEW PHASE:
Clients can review and provide feedback on the assets, and we make the final changes.
MAINTENANCE AND CHANGES:
In this ever-evolving market, the brands need to evolve to stay abreast with the competition. In the digital world, trends tend to change quicker than usual. Once the content is developed and marketed, we will remain with the client for a specified period. During this time, we will maintain the development and marketing strategy for the client. The client will also be able to ask for any revision and changes which they feel necessary for their business growth.
