PPC, as you may already know, stands for pay-per-click. It is a must-have internet marketing model in which advertisers pay fee only if their ads are clicked. You may think PPC as an optional asset to have, but in fact, PPC is the best asset to skyrocket your leads and sales in no time. Simply put, PPC is the technique that enables you to buy visitors for your website instead of earning them through organic strategies. Search Engine Advertising is the core form of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. Apart from paying only when your ad gets clicked, the fee is also trivial as the visits are significantly more worthy than the price you paid for them.
At Hutch Digital Media, we have a dedicated team for PPC Marketing and Advertisement. We will distil down the right workflow, structure, and strategy for your brand’s PPC as we are the best at doing it. We understand which metrics we need to focus on, e.g. Core Metrics, Directional Metrics, or Vanity Metrics that will improve lead generation, sales, brand awareness etc. We also know what kind of improvements you need to see in a metric, the durability of test runs, when to track important PPC KPIs, and how to measure success in various PPC campaigns. All in all, the team at our helm possess a combination of experience and vision to take your PPC campaigns to another level and eventually helping your business proliferate.
WHY YOU NEED PPC
PPC can have a distinctive impact on most businesses and brands. Ignoring or not prioritizing any type of PPC Marketing will cost you dearly; you will lose out on valuable traffic and revenue. One of the undeniable advantages of PPC is that you’d only spend money when a user clicks your ad. Think of PPC as a win-win situation; you won’t be paying if your ad isn’t getting clicked and if the users click on your ad, they are directed towards your landing page.
Pay only when someone clicks on your ad makes PPC one of the most cost-effective marketing tools. It allows you to set an adequate budget for your ads.
PPC allows you to test different sets of ads. It will enable you to understand what is working for you and what isn’t.
PPC campaigns are easy to launch. They aren’t too time-consuming but always yield desired results.
PPC filter out the irrelevant audience for your product and service. Your only hit the audience which is interested in your product and service.
PPC is great for increasing brand recognition.
Most importantly, PPC let you compete even if your Search Engine Rankings aren’t high.
HOW WE DO IT
We do follow a uniform protocol in how we do the things. For PPC, the process involves the following phases.
MEETING/ONBOARDING:
Once speaking with our team and determining that Hutch Digital Media is right for your business, we will schedule a meeting to lay out the plans. Our Senior PPC executive will be your point of contact for everything PPC. During the meeting, we will have a close look at your website and any current PPC accounts to develop a sound understanding regarding your business. We will also discuss your budget, objectives, goals and a few other factors as it will enable us to create the best PPC practices for your brand.
RESEARCH
After the meeting phase, the team will start doing the research. Our research primarily focuses on focuses on three main aspects.
ANALYSIS, STRATEGY & SETUP
Once the understanding is developed, and research is complete, we will move on to the main phase of analyzing, strategizing, and setting up the PPC practices. Our understanding of your business, our research and PPC experience will allow us to create a sound strategy to move forward with your PPC plan. We will focus on setting out Specific Goals, Design Proper PPC Campaigns, Performing Comprehensive Keyword Research, Keyword Categorization, Writing Effective Ad Copy, Adjust Budgeting Tools, Setting Up Ad Timing and Geographical Targeting etc.
OUR PPC SERVICES
It is critical to understand that every business is different and therefore requires a different PPC approach. At Hutch Digital Media, we offer the following services, but we will choose/suggest the one that fits your needs. Sometimes, businesses need different strategies to work simultaneously, and we are open for that too. Have a look at our PPC Services:
PAID SEARCH ADS
If you are looking to drive a stable stream of qualified leads, then you wouldn’t need to look any further than Paid Search Ads. Websites thrive on qualified leads and paid search ads to ensure that the traffic is directed towards your website. Almost every other business relies on paid search ads, and its demand has made us master of improvising it perfectly. We ensure that we know how to lure the target audience as it is one of the things we have been doing since PPC came into limelight.
PAID SOCIAL ADS
When you start a business, one of the primary goals is to be cost-effective in everything you do. We have aced the technique of creating profitable paid social ads as we believe that they are one of the most cost-effective methods to grow your profitability. A successful paid social ad is the one that increases social engagement, attracts traffic to your site and make sure that it only brings a relevant audience. The rabbits at our Hutch have been successfully executing paid social ads for years, and we won’t stop anytime soon.
ADROLL
No matter how perfect your PPC campaigns are, there will always be a small chunk of visitors that these PPC Campaigns may fail to target. To ensure that you do not miss a single potential customer, you can retarget with AdRoll. AdRoll gives you the second chance of chasing the lost visitors and converting them into customers. You may think of campaigning from scratch, but why do this when you can retarget via AdRoll. It will save you money and efforts, but it will also help you with higher revenue and more long-term users.
GOOGLE SHOPPING
If you have some wonderful products to sell, but you aren’t taking help from Google, then you are non-existent for a vast potential market. If you haven’t heard of Google Shopping, or if you have Google Shopping, but it is not working then Hutch Digital Media can help you get the results you desire. We have been helping businesses with Google Shopping for quite some time, and we guarantee that we will ensure your Google Shopping listing achieve the sales they deserve.
LAUNCH
Once done with the setup and analysis phase, we will be able to move towards the launching phase. Now comes the crunch time of executing the campaigns to bring in new traffic. We will ensure that we utilize our best PPC Practices so they can work as a core for your business’ success.
MANAGEMENT & MAINTENANCE
Launching the PPC campaigns means they would be active and should be bringing the traffic. However, management & maintenance phase is the one that follows the launching phase. PPC management is all about analyzing results, continued strategy development, and keeping the platforms up to date by keeping a close eye on changing trends. The success of PPC largely depends on timely adaption. It will be our duty to recognize the changing trends so we can adjust the PPC strategy and budget accordingly. We will always keep you posted on any changes and new opportunities so we all can stay on the same page. You can ask for the results chart anytime you want, and we shall be able to provide them within 24 hours.
