If you have opened a business or running a business without a social media presence, then you are losing 50% of your potential clients. Developing a social media management strategy as well as marketing strategy plays a pivotal part in elevating your business to another level. Social media presence alone can strengthen your marketing strategies, identifies the right audience, and helps in building and maintaining the clientele. Last but foremost, it is perceived as the most cost-effective marketing tool for advertising your business.
At Hutch Digital Media, we have dedicated the panoramic department to deal with all things social. These are the visionary individuals; they foresee the changing trends in social media management and marketing, which allows them to install strategies capable of generating leads and eventually converting them into consumers. Be it the about the quality of content or expanding the online presence, our panoramic department breathes social media which allows us to initiate campaigns that deliver the results we promise to our clients. Ultimately, our heart and passion is at the core of everything we do. We like to do things differently, and that’s a good enough reason to work with us.
HOW WE DO IT?
We do follow a uniform protocol in how we do the things. As far as Social Media is concerned, we have divided the process into different phases.
INITIAL PHASE:
If you have opened a business or running a business without a social media presence, then you are losing 50% of your potential clients. Developing a social media management strategy as well as marketing strategy plays a pivotal part in elevating your business to another level. Social media presence alone can strengthen your marketing strategies, identifies the right audience, and helps in building and maintaining the clientele. Last but foremost, it is perceived as the most cost-effective marketing tool for advertising your business.
At Hutch Digital Media, we have dedicated the panoramic department to deal with all things social. These are the visionary individuals; they foresee the changing trends in social media management and marketing, which allows them to install strategies capable of generating leads and eventually converting them into consumers. Be it the about the quality of content or expanding the online presence, our panoramic department breathes social media which allows us to initiate campaigns that deliver the results we promise to our clients. Ultimately, our heart and passion is at the core of everything we do. We like to do things differently, and that’s a good enough reason to work with us.
MEETING:
Once the clients have chosen the package and signed up for our services, we invite them to have a free consultation call with us. This call focuses on understanding the clients’ requirements, their brand, analyze their social media presence (if applicable) and sharing the ideas.
RESEARCH:
Since every client is unique, it is essential for us to conduct thorough research concerning the business, client’s requirements, and ideas shared by the client. We also analyse the leading competitors of the industry to plan an effective social media strategy. We take our time in research but rest assured, it allows us to design and execute the strategy and campaigns, perfectly.
CONTENT DEVELOPMENT PHASE:
Content creation across all the social media platforms is one of the most challenging yet exciting phases of how we work. Content development, coupled with storyboarding or through storyboarding allows our team to create social media posts different from the rest, and guarantees to yield optimum results for the customer.
Our storyboard helps us narrow down the obstacles, challenges, conflicts and uncertainties your customer may face and it eventually helps us in creating meaningful, result-driven, and attention-grabbing posts and content for social media platforms. We do not make the posts and content just for the sake of posting; Instead, we create and post with a purpose to generate leads and conversions. For quality assurance purposes, this content can be set up in a monthly content calendar. We will also send you a preview of your social media posts before posting them across the channels.
GROWTH OPTIMISATION AND DAILY MAINTENANCE:
Once the content is developed and posted across the social media channels, our team monitors all the social media activity, which includes engagements, messages comment, likes and reviews. It helps us to understand the ROI and allows us to convert your visitors into customers. Additionally, we also install organic tactics and strategies such as the usage of hashtags, following and contests to expand your presence on social media.
REPORTING AND COMMUNICATION:
A dedicated team member will prepare the monthly reports for the client to review. You can ask for access to our reporting software to view your campaign’s progress anytime you want. The clients will have the option to schedule a fortnightly or a monthly meeting to discuss progress with our manager.
SOCIAL MEDIA PLATFORMS WE MANAGE:
FACEBOOK BRANDING, MANAGEMENT & MARKETING:
First of all, branding a Facebook page has more significance than marketing the products on it. Our craftsmen have a firm belief that more than the product or service, it is the image, presentation, and theme that sets the tone of your business through your Facebook page. One cannot stress enough on the importance of branding a Facebook page, yet many businesses miss this whole concept while setting up a page.
Our social media team starts with a conceptual, analytical approach to revamp the Facebook page as they know that the marketing tactics will only come into play once the audience is awestruck by your presentation of products or services. We focus on remodeling your Facebook page via 3D Depth & Realism, Motion Graphics, Isometric & Simple illustration, Line Art, and Animated Videos and much more. Once assured and satisfied with the basics, then begins the journey of how to market it.
With 2 Billion Active Users, Facebook isn’t just for socializing anymore. It’s for growing your business. Our social media team knows how to create viral effects through this powerful ad platform with a clear buyer’s persona in mind. From understanding the right audience to scalability, we understand how to create Facebook campaigns and design posts that target prospects and custom audience within a considerate budget. We create marketing funnels that focus on awareness, consideration, generation, and foremost, conversion. We strategies our content in a way that it is visually impressive, relevant, enticing and leads the viewer towards a strong call for action.
INSTAGRAM BRANDING, MANAGEMENT, & MARKETING:
Instagram has seen rapid growth in its business accounts after merging with Facebook. Globally, businesses have spent a staggering £20 Billion to advertise on Instagram over the last year. Given its ever-growing importance, our team at Hutch have spent days in research to ensure that we are equipped with the right tools to brand, manage, and market Instagram’s business accounts. From setting up a presentable business account to converting views into customers, we are your best bet to expand your business exponentially via Instagram.
Our creatives know that the possibilities of influencing viewers to buy into your product or service are limitless. We try new content angles, experiment with color and visual effects, utilize every available tool, create interactive posts, and use storyboards to modernize your Instagram business page the way it should be. Many businesses tend to undermine the power of creative makeover while setting up their page, and that alone can negatively affect the industry.
As soon as the business page is shaped up, we then use our strategies, formulas, ongoing trends, and insights to market the service or the product of our client. We are aware that what captions are needed, what hashtags will be useful, and what is the right timing to post the content. Once posted, we then use Insights and powerful tools to track engagement and conversions. We also understand what organic posts lure substantial involvement and could be the one worthy of promoting. All in all, we know how to splash, grow your reach, and maximize your resources to gain followers and generate authentic leads.
TWITTER MANAGEMENT AND MARKETING:
Twitter, with 360 million active monthly users, can work as a gold mine of customer insights and opportunities to build your brand, drive sales and win fans. Twitter marketing doesn’t get the same attention as Facebook or Instagram marketing. Still, if executed properly, it can be a powerful marketing platform to attract website traffic, generate sales, gain followers, expand clientele, and engaging top influencers for your business.
The amounts of tweets sent out daily are close to a billion, and that’s where our social media savvy team comes into play. Working with our team means that we will research your buyer persona and audience, create unique and engaging content that doesn’t get lost in the traffic, and scheduling of your posts for the right time. We will set up your account in a way that it can be used as a search engine tool for prospects to find and learn about your company. We will set SMART goals for your business which translates as Scalable, Meaningful, Attainable, Relevant and Timed.
Our team understands the Twitter Analytics necessary to grow your online presence. We will integrate your twitter account with your website to increase the traffic. We will also create guidelines for your account that will let you stay abreast with the constant evolvement of the market. From using branded hashtags to formatting links, we will carefully consider every minimalistic detail helpful in increasing brand awareness, consideration, and conversion. Once the marketing strategy is executed, we will be regularly evaluating our efforts and checking your progress against those SMART goals we set.
LinkedIn may not strike you as a comprehensive marketing tool, but with close to five hundred million users, it is one of the most reputable and active professional networking platforms. It may take a lot of research and different methodologies, but a business page on LinkedIn poses a vast potential and opportunity to expand your brand, build networks, and most importantly, access the top talent for your industry.
At Hutch Digital Media, we have a team of dedicated members who have been working on various LinkedIn projects over the years. They understand the tools required to optimize your LinkedIn page as per the requirements of your business. Since content plays a huge part in LinkedIn management and marketing, our content developers create engaging content worthy of going viral. LinkedIn marketing may well be a tough nut to crack, but if aced successfully, it is the most cost-effective marketing tool in today’s world.
Getting the followers on board will provide the opportunity for our team to communicate and grow your brand within their networks. Primarily, LinkedIn is all about initiating attractive marketing campaigns to get big companies’ attention, increasing brand awareness, network marketing, and to some extent, conversion. We focus more on organic growth via LinkedIn, and once the network is established, we can then measure your LinkedIn success against the campaigns and content we put out for your followers.
PINTEREST:
Pinterest, since its arrival, has been an inspiration for many small and big businesses. Pinterest is where you can express your business ideas to the full extent. The designers at Hutch Digital Media love Pinterest as it provides them with the ample opportunity to prove why they are different from the rest. Many businesses do not bother Pinterest just because there aren’t many marketing opportunities like campaigning, ads, and boosting etc.
However, in hindsight, our team has drawn this conclusion that a decent presentation of a Pinterest page can be as effective as a successful paid Facebook or Instagram campaign. Since storyboarding is at the core of everything we do, Pinterest let us create boards & Pins which allows us to showcase our designs, animations, illustrations, concepts, and ideas that may not be deemed successful on the other platforms. Pinterest allows us to experiment and test unique markets that may not be part of Facebook or Instagram.
Honestly, our social media team won’t market the products/services as they are. Instead, they will creatively present the theme and templates for the product/service, so it sells by itself. Pinterest’ direct marketing isn’t sufficient, but the potential of diverting the traffic on your website through artistic creativity is massive. Our team knows how to manage a Pinterest page that derive both the leads and conversion without spending a fortune on it.
YOUTUBE MARKETING:
Pinterest, since its arrival, has been an inspiration for many small and big businesses. Pinterest is where you can express your business ideas to the full extent. The designers at Hutch Digital Media love Pinterest as it provides them with the ample opportunity to prove why they are different from the rest. Many businesses do not bother Pinterest just because there aren’t many marketing opportunities like campaigning, ads, and boosting etc.
However, in hindsight, our team has drawn this conclusion that a decent presentation of a Pinterest page can be as effective as a successful paid Facebook or Instagram campaign. Since storyboarding is at the core of everything we do, Pinterest let us create boards & Pins which allows us to showcase our designs, animations, illustrations, concepts, and ideas that may not be deemed successful on the other platforms. Pinterest allows us to experiment and test unique markets that may not be part of Facebook or Instagram.
Honestly, our social media team won’t market the products/services as they are. Instead, they will creatively present the theme and templates for the product/service, so it sells by itself. Pinterest’ direct marketing isn’t sufficient, but the potential of diverting the traffic on your website through artistic creativity is massive. Our team knows how to manage a Pinterest page that derive both the leads and conversion without spending a fortune on it.
